Role: Retention Marketing Associate
About Us:
We are a pioneering travel brand known for our aspirational style and innovative approach to high-quality travel accessories. Our commitment to excellence shines through our customer-centric focus and growth mindset, driving us to create a meaningful impact and redefine travel experiences. As leaders in both online and offline marketplaces, we set the standard for excellence with our unmatched quality and cutting-edge designs.
About the role:
Retention Marketing Specialist is very pivotal in driving & accelerating our efforts in engaging and retaining existing customers and managing end-to-end funnel stage metrics for an acquired user to drive better retention. This role involves close co-ordination with cross-functional teams and optimizing customer journeys with growth principles to drive performance.
Key Responsibilities:
- Responsible for the end-to-end customer lifecycle journey through various Engagement and Retention across customer cohorts.
- Execute and manage key reactivations mediums like Push/SMS/Email/WhatsApp and Web channels.
- Identify the customer and their personas, create relevant customer cohorts and strategies to target these customers effectively across channels.
- Execute the CRM Plan using user segmentation to create custom and more relevant communications pushing users down the funnel.
- Conceptualize and set up automated journey-based campaigns while ensuring ideal frequency to the customer.
- Analyse data to understand key pain points, effective communication, ideal conversion times, etc.
- Work closely with the creative team to define Email/WhatsApp templates to drive campaigns.
- Analyse results, highlight learning, synthesize recommendations and drive growth strategy. Perform extensive campaign analysis and reporting daily, weekly and monthly to find growth opportunities.
- Work Closely with internal stakeholders to understand customer journeys and improve/optimize current processes with right communication.
Requirements & Qualifications
- 2-3 years of D2C industry experience in creating mobile/web application journeys & campaigns on tools like MoEngage, Clevertap, and other martech tools.
- Graduation or Postgraduation in Digital Marketing or any equivalent degree
- Excellent copywriting skills to produce high-quality copies for marketing campaigns and journeys.
- Experience with data tools like Mixpanel, Metabase & basic SQL queries is a must.
- Knowledge & Experience of digital analytics and an understanding of consumer behaviour.
- Experience in a high growth Start-up with similar responsibility.
- Understanding measurement tools like Appsflyer, GA, etc would be a plus
- Must be data-driven with strong problem-solving and analytical skills.
Why should you join us?
- Innovative Culture: You shall be part of a forward-thinking company and aspirational brand that leads the way in travel accessories with cutting-edge designs and creative solutions across marketplaces.
- Growth Opportunities: You shall thrive in a transparent environment that encourages professional growth and development, offering opportunities to advance and make a meaningful impact.
- Customer-Centric Focus: You shall be part of the team that puts customers first, driving us to continuously improve and innovate based on their needs and feedback.
- Dynamic Work Environment: You shall experience a vibrant and supportive work culture where collaboration and fresh ideas are valued and nurtured.
If you are a passionate and ambitious individual, who strives to make a difference and can be a part of our team that’s driving the future forward, we want to hear from you!
We look forward to exploring how your skills and aspirations align with our vision!
