Every journey begins somewhere, and ours began with a simple observation. Travel in India was changing; airports were fuller, weekend trips became normal, and students were flying abroad. Professionals were relocating more often. Yet luggage still felt predictable. Functional? yes. Memorable? not really.
Nasher Miles started with the idea that travel gear could feel current, practical, and built for how India actually travels today. Not once a year, not occasionally, but regularly.
The goal was not to overcomplicate things but to create luggage that works well, looks modern, and fits into real journeys.
2017-18: Early Launch & Expansion
Nasher Miles launched with both hard luggage and soft luggage categories. The early collections emphasised durability and clean aesthetics. The brand quickly listed products on Amazon and Flipkart, reaching customers nationwide. During this period, the product range expanded to include travel accessories. Customers were not just looking for suitcases; they wanted complete travel solutions.
2019-20: Growth & Strategic Partnerships
Backpacks were introduced to widen the portfolio beyond luggage. This expansion helped the brand connect with students, professionals, and daily commuters. Nasher Miles debuted on Myntra, strengthening digital visibility. A major milestone followed when the brand partnered with the Chennai Super Kings as the Exclusive Travel Partner for IPL. The association brought national recognition and strengthened brand recall.
2021-22: Establishing Manufacturing & Online Presence
Nasher Miles began ‘Made in India’ manufacturing, building a stronger local production base. This shift allowed better quality control and faster supply response. The brand expanded to Tata CLiQ and AJIO, broadening its marketplace presence. Around the same time, the official website launched, giving customers direct access to the full collection.
2023-24: Major Milestones
The brand onboarded Rishabh Pant as a brand ambassador. His presence added energy and relatability, especially among younger audiences. Nasher Miles appeared on Shark Tank India Season 3 and secured an All Shark deal. The exposure brought national attention and validated the brand’s growth potential. During this period, the company achieved INR 100 crores in annual recurring revenue, marking strong customer acceptance and sustained growth.
Current Year: Offline Expansion & Retail Presence
Nasher Miles expanded offline distribution to over 1300 stores across India. Customers can now experience products in person before purchase. Made in India products now account for 70% of the range. We also strengthened the modern trade presence with availability at Spar, Walmart, and Spencer Retail. Five Exclusive Brand Outlets have opened, offering a complete in-store brand experience.
Core Values & Philosophy
Nasher Miles believes travel reflects personality. Some travellers are spontaneous; some prefer structure. Some travel light; some carry more. The brand designs luggage and backpacks that adapt to different styles without overcomplicating function. Travel is personal, and the right bag supports that expression quietly.
