Role: Channel Marketing Manager
About Us:
We are a pioneering travel brand known for our aspirational style and innovative approach to high-quality travel accessories. Our commitment to excellence shines through our customer-centric focus and growth mindset, driving us to create a meaningful impact and redefine travel experiences. As leaders in both online and offline marketplaces, we set the standard for excellence with our unmatched quality and cutting-edge designs.
About the role:
We are seeking an experienced and innovative Channel Marketing Manager to lead the planning and execution of marketing initiatives across multiple sales channels. This role focuses on optimizing channel performance, driving customer acquisition, and ensuring brand consistency across all touchpoints. The ideal candidate will have a strong background in marketing strategy, data analysis, and e-commerce.
Key Responsibilities:
- Develop and execute channel-specific marketing strategies to meet revenue and performance goals.
- Align channel marketing plans with overall business objectives and sales targets.
- Plan and drive marketing campaigns tailored to specific channels, focusing on customer acquisition and retention
- Collaborate with channel partners to create co-marketing programs, promotional activities, and campaigns
- Plan and execute integrated marketing campaigns, including digital, social, and traditional channels, tailored to partner needs.
- Measure campaign ROI and provide actionable insights for optimization
- Monitor channel performance metrics, including sales data, partner engagement, and campaign effectiveness.
- Prepare regular reports and dashboards for internal and partner review.
- Work closely with internal teams (sales, product, and marketing) to align channel strategies with business priorities.
- Maintain strong relationships with external partners, addressing their needs and ensuring mutual success.
- Manage the channel marketing budget and allocate resources effectively across campaigns and initiatives.
Requirements & Qualifications:
- Bachelor’s degree in marketing, Business, or a related field; advanced degree (MBA) is a plus.
- 5+ years of experience in channel marketing, partner marketing, or related roles.
- Proven track record in developing and executing successful multi-channel marketing programs.
- Proficiency in marketing tools and CRM platforms
- Strong understanding of channel ecosystems and partner enablement.
- Excellent project management and organizational skills.
- Analytical mindset with the ability to interpret data and drive insights.
- Exceptional communication and relationship-building skills.
Why should you join us?
- Innovative Culture: You shall be part of a forward-thinking company and aspirational brand that leads the way in travel accessories with cutting-edge designs and creative solutions across marketplaces.
- Growth Opportunities: You shall thrive in a transparent environment that encourages professional growth and development, offering opportunities to advance and make a meaningful impact.
- Customer-Centric Focus: You shall be part of the team that puts customers first, driving us to continuously improve and innovate based on their needs and feedback.
- Dynamic Work Environment: You shall experience a vibrant and supportive work culture where collaboration and fresh ideas are valued and nurtured.
At Nasher Miles, we don’t just fill positions—we unlock potential. Our "Unpack You" commitment is a testament to our dedication to nurturing talent, supporting growth, and achieving greatness together. Here, you will find a career that grows with you, a culture that values your contributions, and a community that supports your journey.
If you are a passionate and ambitious individual, who strives to make a difference and can be a part of our team that’s driving the future forward, we want to hear from you!
We look forward to exploring how your skills and aspirations align with our vision!
