Job Overview
We are looking for a strategic and creative Social Media Manager to own and grow our presence across platforms. The ideal candidate combines sharp content strategy with hands-on execution — planning the calendar, guiding our content creators, engaging our communities, and using data to drive reach, engagement, and brand growth. You'll be the person who turns the Nasher Miles brand into a consistent, scroll-stopping presence that people love to follow.
Key Responsibilities
- Own the end-to-end social media strategy and monthly content calendar across Instagram, YouTube, and other platforms
- Brief, guide, and collaborate with content creators and the design team to produce high-performing content
- Plan campaigns around product launches, festive moments, and brand initiatives
- Manage and grow our communities — engage with comments and DMs, and build genuine audience relationships
- Track, analyze, and report on performance (reach, engagement, growth, conversions) and optimize accordingly
- Stay ahead of platform trends, formats, and algorithm changes
- Coordinate with influencer marketing and paid social teams to amplify content
- Ensure brand consistency across all social touchpoints
Required Skills & Qualifications
- Proven experience managing social media for a brand or in an agency
- Strong understanding of content strategy, short-form video, and platform best practices
- Ability to read analytics and turn insights into action
- Excellent communication, planning, and project-management skills
- A creative eye and the ability to give clear creative direction
- Hands-on familiarity with reels, trends, and content tools
- Mumbai-based and able to work from our office
Preferred Qualifications
- 3–5 years of experience in social media management or a related field
- A track record of growing a brand's social presence (with metrics to show for it)
- Experience working with or managing content creators/editors
- Knowledge of paid social (Meta Ads) and influencer marketing
- Familiarity with analytics and scheduling tools